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Episode 35: The 2017 CMO Meme

https://dts.podtrac.com/redirect.mp3/wb40podcast.files.wordpress.com/2017/09/episode-35-the-cmo-2017-meme.mp3?_=1

In this week’s episode Matt & Chris look back to the 2012 Gartner prediction that by this year CMOs would be spending more on IT than CIOs, how that prediction has turned out, and what it all says about the analyst industries.

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